Dinkytown

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What we did

We created a Facebook advertising campaign intending to drive traffic back to Dinkytown, specifically focusing on the University of Minnesota's culture of sports and community.

We created a "Back to School" campaign for the Dinkytown Business Alliance. We crafted a new mascot concept to encourage students and alumni alike to head back to Dinkytown for some fun during the 2016-2017 school year. Dinky will be featured in videos throughout the school year.

Dinky has been shared all over Facebook and even featured in an article by City Pages.